Canadian Cigarette Warning Regulations
By February of 2011, the Canadian government had passed regulations that required cigarette packs to contain new images. These images were to cover 75% of the outside panel and to have eight new health messages on the inside panel with full color. Another requirement was that there were twelve new images.
Tougher Laws for Cigarette Warning Labels
In April of 2011, the world’s toughest laws for tobacco packages were in Australia. The Australians have regulations that require all the packs to use a bland olive green color with 75% coverage on the outside panel of the package. Twelve new images and eight new health messages on the inside panel with full color are also required. The only thing that makes each brand of tobacco different from the others is the product name in standard color, standard position, and the font size and style.
These regulations were challenged by Philip Morris International, Japan Tobacco Inc., British American Tobacco Plc., and Imperial Tobacco made an attempt to sue the Australian government. This attempt was not successful. On August 15, 2012 the High Court of Australia dismissed the suit and enforced the regulations even further. Australia became the first country to introduce brand-free plain cigarette packing with warnings covering 90% and 70% of the back and front of the packaging. This took effect on December 1, 2012.
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